When a beloved figure in sports journalism passes away, the void they leave behind is often as profound as their legacy. This is the story of Brian Howell, a seasoned journalist who found himself at a crossroads after the tragic loss of his friend and colleague, Adam Munsterteiger. But this isn’t just a tale of transition—it’s a reflection on the nature of legacy, the evolution of sports media, and the emotional weight of stepping into someone else’s shoes.
The Weight of Legacy
Adam Munsterteiger was more than a journalist; he was an institution for Colorado Buffaloes fans. His coverage at BuffStampede wasn’t just reporting—it was storytelling, community-building, and a labor of love. When he passed away, the question loomed: Who could possibly fill that void?
Personally, I think what makes this particularly fascinating is how deeply intertwined Adam’s identity was with his work. BuffStampede wasn’t just a website; it was him. So, when Brian Howell was asked to take over at On3, it wasn’t just a job offer—it was an invitation to carry forward a legacy. What many people don’t realize is how daunting it can be to step into such a role. It’s not just about continuing the work; it’s about honoring the spirit of the person who came before you.
From my perspective, Brian’s decision to rebrand the site as BuffBlitz is a masterstroke. It’s a nod to continuity while carving out his own space. It’s like renaming a stadium after a legend but adding a modern twist. This isn’t just about preserving Adam’s legacy—it’s about evolving it.
The Evolution of Sports Media
Brian’s move from traditional newspapers to On3 is emblematic of a broader shift in sports journalism. The industry is no longer just about print or even digital—it’s about engagement, community, and adaptability. What this really suggests is that the future of sports media lies in platforms that can foster deeper connections with fans.
One thing that immediately stands out is how Brian plans to engage with fans on message boards and at events. This isn’t just a job for him; it’s a commitment to the community. In an era where media feels increasingly impersonal, this kind of hands-on approach is refreshing. If you take a step back and think about it, this is what sports journalism should be—a bridge between the team and its fans.
The Emotional Underpinning
What makes Brian’s story so compelling is the emotional undercurrent. This isn’t just a career move; it’s a tribute to a friend. When Adam’s wife, Liz, reached out to Brian, it wasn’t just a professional inquiry—it was a plea to keep Adam’s spirit alive.
A detail that I find especially interesting is how Brian grapples with the idea of doing things differently while staying true to Adam’s vision. It’s a delicate balance, and one that raises a deeper question: How do you honor someone’s legacy without becoming a mere imitation?
In my opinion, Brian’s approach is the right one. He’s not trying to be Adam—he’s trying to be himself while carrying forward the values Adam stood for. This isn’t just about covering the Colorado Buffaloes; it’s about upholding the standards of integrity, passion, and community that Adam embodied.
Looking Ahead
As Brian embarks on this new journey, the stakes are high. He’s not just taking over a website—he’s stepping into a role that means the world to thousands of fans. But what makes this particularly fascinating is the potential for growth. With preseason camp around the corner, Brian has the opportunity to make BuffBlitz the go-to destination for CU athletics.
What this really suggests is that the future of sports media isn’t just about reporting scores or recruiting updates—it’s about creating a space where fans feel seen, heard, and valued. From my perspective, Brian is uniquely positioned to do just that. His decades of experience, combined with his emotional connection to Adam’s legacy, give him a rare authenticity.
Final Thoughts
As I reflect on Brian’s story, I’m struck by the weight of what he’s taken on. Filling Adam’s shoes won’t be easy, but what makes this journey so inspiring is the heart behind it. This isn’t just a career move—it’s a testament to friendship, community, and the enduring power of legacy.
Personally, I think this is more than just a new chapter for Brian or BuffBlitz. It’s a reminder of what sports journalism can and should be—a labor of love, a bridge between people, and a way to keep the spirit of legends alive.
Sko Buffs, indeed.
